— PROJECT NAME
Experience Life in Spanish
— MY ROLE
Rafael Moreno Moreno
The rise of the digital press has seen a tremendous peak over the last years. The audience is increasing as Millennials grow older, demanding all sorts of content.
The best magazines and newspapers had already launched their digital version in early 2000, but it has been only in the last 5 years that the digital experience started to take its own shape.
With numbers increasing, publishers are prompted to deliver quality content along with a great digital product for readers to experience a different but still unique act of opening up a magazine and dive into it.
"65% of readers are women"
"Experience Life Readers are motivated by healthy lifestyles and sustainability values"
“Reading helps to have a more open and tolerant attitude”
"Read long readings doesn't worth it because I can spend that time doing more productive things"
- She needs to invest more in self-care and self-love while being good to others, seeding a more empathic society.
- She volunteers for the community.
- She reads during work breaks. She’s a freelancer.
- Goals: Discover new eco-related passions, achieve a good work-life balance.
- Frustrations: Hasn’t been able to reduce her environmental footprint.
- She’s frustrated over the lack of interest in environmental issues in her community.
“Kelsey wants to get information on personal growth and social change issues to promote a more empathic attitude with society”
"She needs to access the information in a clear and simple way to not feel overwhelmed when reading the text.”
Kelsey needs to get concise information on personal care and social development issues because she feels overwhelmed by the amount of text and finds it difficult to extract the most important.
How can we do so that Kelsey can extract the most important ideas from the text and thus be able to obtain concise information on personal care and social development issues?
Experience Life in Spanish is a web of contents about personal care and social development for readers motivated by healthy lifestyles and sustainability values that offers audiovisual and editorial material in a clear and simple way.
Related articles: recommend the editor choice articles in Home screen and in Article screen.
Article rating: give the possibility to the user to rate an article.
Share content in social media.
User-centered design, not personal style: design with the user in mind and forget our interests and personal liking.
Think beyond the ideal flow with an state error screen.
Design with the creative concept always in mind.